A warm bowl of chicken soup and an evening of Netflix is usually enough to kick a pesky cold. But in hospitals and healthcare facilities, illnesses transmitted through high-touch surfaces can be significantly more serious.
According to the Center for Disease Control & Prevention (CDC), in 2011 alone, there were 722,000 hospital-acquired infections (HAIs) in acute care hospitals in America. About 75,000 patients with HAIs died during their hospitalization.
To prevent HAIs, a comprehensive infection prevention and control program is crucial. For hospitals and healthcare facilities, Leviton’s antimicrobial switches and wallplates are one piece of the puzzle.
I caught up with Steven Caramico, Product Manager at Leviton, to get the scoop on Leviton’s line of antimicrobial switches and wallplates. In this post, we’ll cover how antimicrobial devices work and how you can sell them.
Understanding The Technology
In a nutshell, Leviton’s antimicrobial treated wallplates and switches help combat the spread of germs in public facilities, like hospitals, schools, office buildings, commercial kitchens, nurseries, and bathrooms. In this blog post, we’ll zero in on the opportunities within hospitals and healthcare facilities.
- Contain an additive that reduces the growth of bacteria between regular cleanings
- Are proven to inhibit the growth of 99.9% of harmful bacteria (including MRSA, E. coli, and other common bacteria)
- Withstand harsh cleaning solutions, including ammonia, isopropyl alcohol, hydrogen peroxide, and bleach
- Are tested to international industrial standard JIS Z 2801:2000
Together, Leviton’s wallplate and switch provide a complete antimicrobial solution and that extra layer of protection that hospitals and healthcare facilities need.
How To Sell Antimicrobial Devices
A. Focus On Familiarity
It’s easier to break the ice when hospital directors and medical staff are comfortable and familiar with the technology being used.
Leviton’s Antimicrobial devices contain the same silver ion technology that’s already used in healthcare facilities. Silver ion technology has been around for years and is used within medicine for sutures, IV tubes, fabrics, bandages, and more. Selling a technology that’s already proven makes your job a whole lot easier.
B. Chat Costs & Compliance
In hospitals and healthcare facilities, HAIs are a serious risk to public health and a colossal drain on the U.S healthcare system.
Hospital-acquired infections aren’t just a drain on patient health and comfort—they’re also expensive. According to an article published in JAMA Internal Medicine (A Meta-analysis of Costs and Financial Impact on the U.S. Health Care System), the top 5 hospital-acquired infections cost the U.S. healthcare system a staggering $9.8 billion annually.
To help curb the spread of HAIs, The Joint Commission has laid out strict guidelines. Hospitals and healthcare facilities must abide by these measures or face heavy fees and fines. Hospitals should to be proactive to keep the spread of infection under control.
C. Reinforce The Limitations of Cleaning
Regularly cleaning high-touch surfaces is crucial, and Leviton’s antimicrobial devices are not a substitute for proper cleaning. But bacteria can grow and spread between cleaning cycles.
Antimicrobial technology helps prevent and control patient-to-patient transfer of infections through high-touch surfaces. Leviton’s antimicrobial switches and wallplates also withstand the harsh cleaning solutions used in hospitals, including ammonia, isopropyl alcohol, hydrogen peroxide, and bleach. Leviton’s antimicrobial devices are a key component of any infection prevention and control program.
D. Lean On Leviton
If you need assistance approaching hospitals and healthcare facilities about antimicrobial devices, the Leviton and Graybar team are happy to assist you with those conversations. If you need more information or help with your pitch, don’t hesitate to get in touch.
Over to You
As National Market Manager at Graybar, Todd’s goal is to find the best products and solutions to help contractors work more efficiently, stay safe on the job, and win more productive and profitable business.
Sources & Credits
Center for Disease Control and Prevention: HAI Data and Statistics
Center for Disease Control and Prevention: Healthcare-associated Infections
Ace Insured: CRITICAL RISKS FACING THE HEALTHCARE INDUSTRY
Joint Commission Resources: Antimicrobial Stewardship Toolkit
JAMA Internal Medicine: Health Care–Associated Infections—A Meta-analysis of Costs and Financial Impact on the US Health Care System